14,000 employees in over 20 countries. An efficient, effective internal newsletter system.
Strauss Group, an international corporation with a portfolio of four companies, provides a response to two leading world trends – Health & Wellness, and Fun & Indulgence. Strauss manages and develops its business in order to offer a wide range of quality Food and Beverage brands. Its international operations account for 54% or its sales, which totalled NIS 8.6 billion in 2018. Strauss has collaborations with Danone, PepsiCo, Haier and Virgin.
With 14,000 employees in over 20 countries worldwide, Strauss Group needed an internal system of communication that enabled all its department heads to easily create and send information and updates to its workers. The range of workers is so great that some departments needed to send their newsletters as phone text messages rather than emails. Overall, the newsletter system needed to be flexible, easy-to-use, and display statistics regarding its delivery and opening percentages.